HomeMy WebLinkAboutTC Agd Pkt 2011-05-18TOWN OF TIBURON Regular Meeting
Tiburon Town Hall Tiburon Town Council
1.505 Tiburon Boulevard May 18, 2011
Tiburon, CA 94920 Regular Meeting - 7:30 p.m.
Closed Session - 6:45 p.m.
Interviews - 7:00 p.m.
AGENDA
TIBURON TOWN COUNCIL
CLOSED SESSION_- (6:45 p.m.)
CONFERENCE WITH LABOR NEGOTIATOR
(Government Code Section 54957.6)
Bargaining Units: Tiburon Police Association; SEIU
Negotiators: Town Manager and Director of Administrative Services
INTERVIEWS - Pending vacancies on Planning Commission 0 seat), Library Board (1 seat), and Marin
Commission on Aging (1 seat)
• Camille Bosworth - 7:00 p.m. (Planning Commission Vacancy)
• Fredric Postle - 7:15 p.m. (Library Board vacancy)
CALL TO ORDER AND ROLL CALL
Councilmember Collins, Councilmember Fredericks, Councilmember O'Donnell, Vice Mayor
Fraser, Mayor Slavitz
ANNOUNCEMENT OF ACTION TAKEN IN CLOSED SESSION, IF ANY
ORAL COMMUNICATIONS
Persons wishing to address the Town Council on subjects not on the agenda may do so at this
time. Please note however, that the Town Council is not able to undertake extended
discussion or action on items not on the agenda. Matters requiring action will be referred to
the appropriate Commission, Board, Committee or staff for consideration or placed on a future
Town Council meeting agenda. Please limit your comments to three (3) minutes.
PRESENTATIONS
• Update on Belvedere-Tiburon Landmarks Society Programs and Activities (Alan
Brune, Executive Director)
• Update on Belvedere-Tiburon Jt. Disaster Advisory Council emergency preparedness
activities (Laurie Gordon, Disaster Preparedness Coordinator)
CONSENT CALENDAR
All items on the Consent Calendar may be approved by orte motion of the Town Council unless
a request is made by a member of the Town Council, public or staff to remove an item for
separate discussion and consideration. If you wish to speak on a Consent Calendar item,
please seek recognition by the Mayor and do so at this time.
1. Town Council Minutes -Adopt Minutes of April 20, 2011 regular meeting (Town Clerk
Crane Iacopi)
2. Town Council Minutes -Adopt Minutes of May 4, 2011 regular meeting (Town Clerk
Crane Iacopi)
ACTION ITEMS
1. Del Mar Undergrounding Project - Receive status report and provide authorization to
bid (Director of Public Works/Town Engineer Nguyen)
2. Downtown Committee Report - Receive and review the Downtown Committee's draft
"Downtown Vibrancy Project Report of Findings and Proposed Plan" (Town Manager
Curran/Director of Community Development Anderson)
TOWN COUNCIL REPORTS
TOWN MANAGER'S REPORT
WEEKLY DIGESTS
• Town Council Weekly Digest -May 6, 2011
• Town Council Weekly Digest -May 13, 2011
ADJOURNMENT
GENERAL PUBLIC INFORMATION
ASSISTANCE FOR PEOPLE WITH DISABILITIES
In compliance with the Americans with Disabilities Act, if you need special
assistance to participate in this meeting, please contact the Town Clerk at (415) 435-
7377. Notification 48 hours prior to the meeting will enable the Town to make
reasonable arrangements to ensure accessibility to this meeting.
AVAILABILITY OF INFORMATION
Copies of all agenda reports and supporting data are available for viewing and
inspection at Town Hall and at the Belvedere-Tiburon Library located adjacent to
Town Hall. Agendas and minutes are posted on the Town's website,
www.ci.tiburon.ca.us.
Upon request, the Town will provide written agenda materials in appropriate
alternative formats, or disability-related modification or accommodation, including
auxiliary aids or services, to enable individuals with disabilities to participate in
public meetings. Please send a written request, including your name, mailing
address, phone number and brief description of the requested materials and
preferred alternative format or auxiliary aid or service at least 5 days before the
meeting. Requests should be sent to the Office of the Town Clerk at the above
address.
PUBLIC HEARINGS
Public Hearings provide the general public and interested parties an opportunity to
provide testimony on these items. If you challenge any proposed action(s) in court,
you may be limited to raising only those issues you or someone else raised at the
Public Hearing(s) described later in this agenda, or in written correspondence
delivered to the Town Council at, or prior to, the Public Hearing(s).
TIMING OF ITEMS ON AGENDA
While the Town Council attempts to hear all items in order as stated on the agenda,
it reserves the right to take items out of order. No set times are assigned to items
appearing on the Town Council agenda.
03/28/2011 18:11 FAX 415 499 6898 MARIN PUBLIC DEFENDER
121001/003
Camille Bosworth
100 Eastview Ave., Tiburon, CA 94920
camillebos'-Avorthnyahoo.com (858) 232-4016
March 28, 2011
Diane Crane Iacopi
Town Clerk
1505 Tiburon Blvd.
Tiburon, CA 94920
Fag: 415.435.2438
Re: Application to Serve on a Town Board
Dear Ms. Crane Iacopi,
MAR 2 9 2011
TOWN CLERK
TOWN OF TIBURON
Attached please find my application to serve on a Tiburon town board. I am
particularly interested in Planning Commission.
Please feel free to contact me if you would like any additional information. I look
forward to hearing from you.
Best,
Camille Bosworth
03/28/2011 18:12 FAX 415 499 6898 MARIN PUBLIC DEFENDER 16002/003
Instructions and Application to Serve on a Town Board,
Commission or Committee
The Town Council considers appointments to various Town boards,
commissions and committees throughout the year due to term expirations and
unforeseen vacancies. In an effort to broaden participation by local residents in
Tiburon's governmental process and activities, the Council needs to know your
interest in serving the Town in some capacity.
Please indicate your specific areas of interest and special skills or experience
which would be beneficial to the Town, by completing both pages of this form and
returning it to Town Hall, 1505 Tiburon Blvd, Tiburon CA 94920, or fag it to
(415)435-2438.
Copies of the application will be forwarded to the Town Council and an
informal interview will be scheduled when a vacancy occurs. Your application will
remain on file at Town Hall for a period of one (1) year.
Tha,ik you. for your willingness to serve the Tiburon community.
Diane Crane Iacopi
Town Clerk
AREAS OF INTEREST
Please Indicate Your Area(s) of Interest in Numerical Order
(NI Being the Greatest Interest)
1 PLANNING 2 PARIS & OPEN SPACE
# DESIGN REVIEW t RECREATION
# HERITAGE & ARTS DISASTER PREPAREDNESS
#_-LIBRARI.' MARIN COMMISSION ON AGING
# BICYCLE/PEDESTRIAN ADVISORY COMMITTEE
1
03/28/2011 18:12 FAX 415 499 6898 MARIN PUBLIC DEFENDER
1
Q003/003
PERSONAL DATA
Only computer-generated or typewritten copy will be accepted;
Attach separate pages, including resumes and cover letters, if necessary.
NAME: Camille Bosworth Chong
MAILING ADDRESS: 100 Eastview Avenue, Tiburon, CA 94920
TELEPHONE: Home: bStiLJL9Ulb Work: 499-7500
499-7500
Fax No.
PROPERTY OWNERS' ASSOC. (If applicable) <Enter Aere>
TIBURON RESIDENT: (Years) 5 years DATE SUBMITTED: March 2e, 2011
.REASONS FOR SELECTING
YOUR AREAS OF INTEREST
I ILve in downtown Tiburon and am very interested in the ongoing changes and
shit--s in our community. Planning Commission tries to ensure positive change
while meeting the community's needs. I would like to contribute to this.
APPLICABLE QUALIFICATIONS
AND EXPERIENCE
As 1,: attorney, _ &r1 skilled in analyzing information, weighing interests and
secking fair results. I am also able to communicate the reasoning behind my
decision making process. During my time in Tiburon, I have closely followed
local news and attended meetings of the Design Review Board, Town Council and
most recently, the Planning Commission. I understand the role of the different
entities and I ttioi~lc, like to use my skills for the benefit of the community
and t_o bring nei,~i:L- .rs together.
-----------------------------------------------Town Hall Use
Date Application Recen,ed:
Appointed to:
(Commission, Board or Committee)
Date Term Expires:
Interview Date:
2
(Date)
Length of Term:
TOWN OF TIBURON
NOTICE OF PENDING VACANCIES
May 2011
PLANNING COMMISSION -
(Statutory Authority: Section 3.04 of Tiburon Zoning Ordinance)
Purpose: The Planning Commission reviews and acts on applications for
Conditional Use Permits, Secondary Dwelling Unit Use Permits, Minor
Subdivisions, Lot Line Adjustments and certain other required
applications. The Planning Commission also makes recommendations to
the Town Council regarding Zone Changes, Zoning Text Amendments,
Precise Development Plans, Major Subdivisions, and amendments to
Master Plans and the Tiburon General Plan. Decisions of the Commission
are final, unless appealed to the Town Council.
Qualifications: Applicants must be residents of the Town of Tiburon and have the interest,
dedication and time commitment to promote the general welfare of the
community through proper interpretation and implementation of the
Tiburon General Plan and Tiburon Zoning Ordinance.
Term: 4 years, subject to reappointment.
The pending vacancy on the Planning Commission has occurred as follows:
Appointee Date Appointed Date Resigned Term Expires
1) Cathy Frymier March 2008 May 2011 * February 2012**
*Ms. Frymier is moving out of the jurisdiction - residency in the Town of Tiburon is a requirement of this position.
"The successful applicant will be eligible for automatic reappointment to a full, four-year term in February 2012.
Deadline for Receipt of Applications =May 25, 2011
(Interviews will be scheduled on June 1, 2011; position open until filled.)
Applications can be found on the Town's website, www.ci.tiburon.ca.us (link to "Forms").
Submit your application and letter of interest to Town Clerk, 1505 Tiburon Boulevard, Tiburon,
CA 94920.
--Notice to be published in The Ark on May 11 & 18, 2011
--Posted at Tiburon Town Hall and Bel/Tib Library
Page 1 of 1
Diane Crane lacopi
From: Fredric Postle [gopostle@msn.com]
Sent: Tuesday, May 10, 2011 6:36 PM
To: Diane Crane lacopi
Subject: Library Agency
Attachments: Library Agency Ltr.docx
MAY 1 12011
TOWN CLERK
TOWN OF TIBURON
Diane,
Please find attached a letter placing my name in consideration by the Town Council for membership on the
Library Agency.
Thanks you,
Ric Postle
5/11/2011
Fredric Postle
P.O. Box 1392
Tiburon, CA 94920
(415) 778-8300 email: gopostle@msn.com
May 10, 2011
EC N VE -
MAY 112011
Tiburon City Council
1505 Tiburon Blvd
Tiburon, CA 94920
To the Members of Tiburon Town Council,
TOWN CLERK
TOWN OF TIBURON
Of the 12 years I have had the pleasure of living in Tiburon 8 of those years I have been involved in
the Library. My participation has given me a broad perspective on the services, resources, and goals
of the Library.
I am now serving as a Director on the Belvedere-Tiburon Library Foundation Board, have been a
member of the Community Engagement Committee for 5 years, served as Chair of the Nominating
Committee for three years, and have participated on various other volunteer committees. In
addition to serving through the Library's committee structure, I have also volunteered my time to
participate in and work on many of the Library's public events. One of the most rewarding aspects
of working with the Library is the opportunity to work with the many committed, tireless volunteers
from the community.
I understand the important role of the Library Agency in overseeing the Library's fiscal
accountability, personnel, and operations. When I heard about an upcoming vacancy on the
Belvedere-Tiburon Library Agency, I realized that serving on the Board would be another way I
could make a contribution to both the Library and to the Community.
I believe that my experience gives me a broad understanding of the governance of the Library and I
could apply my skills effectively as a member of the Agency Board. It would bean honor to
represent Tiburon by serving on the Belvedere-Tiburon Library Agency.
Sincerely,
Ric Postle
TOWN OF TIBURON
NOTICE OF PENDING VACANCY
ON TOWN BOARDS OR COMMISSIONS
APRIL 2011
1) MARIN COMMISSION ON AGING
2) BEL VEDERE- TIB UR ON LIBRA R Y A GENC Y B OA RD
MARIN COUNTY COMMISSION ON AGING
(Statutory Authority: Federally-mandated advisory council to the Marin County Board of
Supervisors which serves as the policy-making board of the Area Agency on Aging within the
County government.
POSITION: MEMBER - Town of Tiburon Representative
TERM: 3 Years - (beginning July 1)
Qualifications: Applicants should be residents of the Town of Tiburon and have the
interest, desire, and time available to serve on the Commission, including
attendance at regular monthly meetings which are held on weekdays,
during daytime hours.
Appointed Commissioners are expected to have an active interest in and a
willingness to become knowledgeable about the needs and concerns of
Mann's elderly residents, whether living in their own homes or in
institutions, and those caring for them in the community in which they
live.
Pursuant to State and Federal laws, a majority of the commissioners must
be 60 years of age or older.
The following commissioner's term will expire in June 2011:
Appointee Date Appointed Date Resigned Term Expires
1) Allan Bortel 2002;2005;2008 N/A June 30, 2011
BELVEDEREMBURON LIBRARY AGENCY - BOARD OF TRUSTEES
(Statutory Authority: Govt. Code Section 6500 et se q. and Joint Powers Agreement for
Belvedere/Tiburon Library Agency)
Position: TRUSTEE - TOWN OF TIBURON
Term: 3 Years - (beginning July 1)
Qualifications: Applicants must be residents of the Town of Tiburon and have the interest,
dedication and time commitment to serve as a trustee on the Board,
including attendance at regular monthly meetings and other activities.
The pending vacancy on the Library Board will occur as follows:
Appointee Date Appointed Resignation Term Expires
1) Mary Falk 2004;2005;2008 N/A June 30, 2011
Deadline for Receipt of Applications = May 12, 2011
Interested residents should contact Town Clerk Diane Crane Iacopi at 435-7377 to apply.
--Posted at Tiburon Town Hall and Bel/Tib Library
--Published in The Ark
TOWN COUNCIL
MINUTES
CALL TO ORDER
Mayor Slavitz led the regu meeting of the Tiburon Town Council to order at 7:30 p.m.
on Wednesd April 20, 2011, in Town Council Chambers, 1505 Tiburon Boulevard, Tiburon,
California.
ROLL CALL
PRESENT: COUNCILMEMBERS:
PRESENT: EX OFFICIO:
Collins, Fraser, Fredericks, O'Donnell, Slavitz
Town Manager Curran, Town Attorney Danforth,
Director of Administrative Services Bigall, Director
of Community Development Anderson, Director of
Public Works/Town Engineer Nguyen, Police Chief
Cronin, Police Captain Hutton, Town Clerk Crane
Iacopi
Prior to the regular meeting, the Council met in closed session, beginning at 6:30 p.m., to discuss
the following:
CLOSED SESSION
CONFERENCE WITH LEGAL COUNSEL - INITIATION OF LITIGATION
(Subdivision (c) of Government Code Section 54956.9)
Claims relating to Del Mar Undergrounding Litigation
CONFERENCE WITH LABOR NEGOTIATOR
(Government Code Section 54957.6)
Bargaining Units: Tiburon Police Association; SEIU
Negotiators: Town Manager and Director of Administrative Services
CLOSED SESSION ANNOUNCEMENT, IF ANY
Mayor Slavitz said that no action was taken on the above items in closed session. He said that
another item, a lawsuit that was filed after the publication of the agenda, was added on an
urgency basis, by a 2/3 vote: Lowenberg v. Tiburon. He said that direction was given to staff on
this and the other matters.
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 1
ORAL COMMUNICATIONS
None.
Mayor Slavitz moved up adoption of the Consent Calendar prior to the presentation.
CONSENT CALENDAR
1. Town Council Minutes - Adopt minutes of April 6, 2011 Meeting (Town Clerk Crane
Iacopi)
2. Farewell to Boardwalk Market - Adopt resolution commending Jeanne Fitzgerald,
Karen Brock and the Staff of Boardwalk Market for 25 years of service to the Tiburon
Community (Town Clerk Crane Iacopi)
3. Zero Waste Grant - Adopt resolution authorizing Associate Planner to submit application
for a Zero Waste Grant, and execute all necessary documents for the purposes of the
grant, to Marin County Hazardous and Solid Waste Management JPA (Associate Planner
Tyler)
4. Time Extension for Design Review Approvals - Adopt ordinance amending Title IV,
Chapter 16 (Zoning Ordinance) of the Town Code that would provide a one-year time
extension for approved, unexpired Design Review permits - (Director of Community
Development Anderson)
5. Lyford Drive Parking Project -Adopt ordinance establishing a streamlined development
review procedure for the Lyford Drive Multi-modal Parking Lot Project located at the
intersection of Lyford Drive and Tiburon Boulevard (Director of Community
Development Anderson)
6. Trestle Glen Circle - Authorize execution of service agreement for CEQA work for 3-Lot
Precise Development Plan; APN: 039-061-01 (Director of Community Development
Anderson)
Councilmember Collins asked to remove Item No. 4 from the Consent Calendar, for discussion
after the presentation.
MOTION: To approve Consent Calendar Item Nos. 1, 2, 3, 5, and 6, as submitted.
Moved: Fredericks, seconded Fraser
Vote: AYES: Unanimous
PRESENTATION
• Recognition of Boardwalk Market for 25 years of service to Tiburon community,
followed by break for cake and refreshments
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 2
Mayor Slavitz read the resolution commending the Boardwalk Market and presented copies to
Jeanne Fitzgerald and Karen Brock. Dr. Tom Cromwell ofthe Belvedere City Council also
presented a resolution on behalf of that city.
Both Mayor Slavitz and Dr. Cromwell told of their experiences of shopping at the market and
how much it had meant to them, their families, and the community over 25 years. Vice Mayor
Fraser also commended the market and wished them well in their future endeavors. Mayor
Slavitz read the names of all the Boardwalk Market employees and thanked them for their
service, as well.
Mayor Slavitz then opened the presentation to the public for their comments. A number of people
spoke, including Jeannie (Jeannie's Java), Deborah Mazzolini (Library Director), and numerous
other residents and customers who related stories of fine food, recipes, or the excellent customer
service they had received. All the speakers said how much they will miss the market, their
owners, and staff.
A choral group, comprised of Tiburon and Belvedere residents, sang two songs in honor of the
Boardwalk Market.
Ms. Fitzgerald said how much she had enjoyed working in the community for over 25 years. She
said that although the circumstances of the market's departure were not precisely what she had
envisioned, she and her staff would continue to grow in their next move. Ms. Fitzgerald
expressed her gratitude for the well wishes and recognition and invited everyone to come to the
new market in Marinwood.
Mayor Slavitz adjourned the meeting for a brief recess and refreshments. The Council meeting
reconvened at 8:15 p.m.
4. Time Extension for Design Review Approvals - Adopt ordinance amending Title IV,
Chapter 16 (Zoning Ordinance) of the Town Code that would provide a one-year time
extension for approved, unexpired Design Review permits - (Director of Community
Development Anderson)
Councilmember Collins said that while the proposed ordinance allowed a one-year extension for
existing permits due to the downturn of the economy, it did not address the fact that there may
have been other permit holders who had been adversely affected going back to the beginning of
the recession. He said that it was generally agreed that this date was December 1, 2007. Collins
said that the City of Mill Valley had used this criterion in adopting its ordinance. He asked
whether the Council would consider a future amendment to the ordinance.
The Mayor asked staff regarding the appropriate means of responding to Councilmember
Collins' proposal. Town Attorney Danforth commented that the Council had discussed the
matter of retroactivity at the last hearing extensively and the majority had voted not to make the
extension retroactive. She suggested that they consider the second reading and passage of the
DRAFT Town Council Minutes #.x -2011 April 20, 2011 Page 3
ordinance separately, then let a majority of the Council decide if they wanted to agendize the
retroactivity question for future discussion.
Mayor Slavitz opened the matter to public comment.
Firuze Hariri, owner of 9 Burrell Court, said she would like to see the ordinance amended
retroactively, to include people who had received permits right before the economic meltdown.
She said that she had never received a reply to her January 30, 2011 letter requesting an
extension for her permit. She said she felt it was "unjust" that she had been left out of the
decision-making process on this matter.
There being no further comment, Mayor Slavitz closed the public hearing.
MOTION: To adopt the ordinance, as submitted.
Moved: Fredericks, seconded Fraser
Vote: AYES: Unanimous
MOTION: To consider a future amendment to the ordinance, for retroactivity to the beginning of
the recession.
Moved: Collins, seconded O'Donnell
Vote: AYES: Collins, O'Donnell
NAPES: Fraser, Fredericks, Slavitz
ACTION ITEMS
1. Climate Action Plan - Recommendation to adopt a Climate Action Plan including a
Greenhouse Gas Emission Reduction Target (Associate Planner Tyler)
Associate Planner Tyler said that Assembly Bill 32, officially called the Global Warming
Solutions Act of 2006, instituted a mandatory limit on greenhouse gas pollution and requires a
reduction in emissions in California to 1990 levels by the year 2020. Tyler said the Act also
directed the California Air Resources Board (CARB) to establish a mandatory reporting system
to track and monitor emission levels, and required CARB to develop various compliance options
and enforcement mechanisms.
Ms. Tyler said that the purpose of the Town's Climate Action Plan ("Plan") was to compile
existing and potential strategies that Town government operations and the community could
feasibly take to address climate change. She said the Plan provided background on what
constitutes climate change and discusses its potential impacts, and focuses on efforts Tiburon can
take to reduce its greenhouse gas (GHG) emissions and begin to address the impacts of climate
change.
In 2009, according to Tyler, the Town completed an inventory of GHG emissions for both
government operations and the community, using year 2005 data as a baseline. She said the
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 4
inventory found that Tiburon government operations produced approximately 389 metric tons of
C02e (carbon dioxide equivalent), while the community produced approximately 53,143 metric
tons of C02 e. The Town Council reviewed the GHG Inventory Report in May 2009. No Town
GHG reduction target was established at that time.
Since that time, Tyler said that staff had collaborated with members of the Marin Climate and
Energy Partnership (MCEP), a group of representatives from all 11 Marin jurisdictions and other
public agencies, to develop a model climate action plan. Tyler said that the current MCEP
Sustainability Coordinator, Christine O'Rourke, had helped staff prepare a climate action plan
for the Town. She acknowledged the work of Ms. O'Rourke in providing the GHG reduction
calculations and for working on the overall text and format of the document.
Tyler said the Town's Climate Action Plan focused on four main areas:
1. Land Use and Transportation (starting on page 18 of the Plan)
2. Green Building, Energy Efficiency and Renewable Energy (starting on page 21 of the Plan)
3. Waste Reduction, Recycling and Zero Waste (starting on page 23 of the Plan)
4. Water and Wastewater (starting on page 25 of the Plan).
Associate Planner Tyler said the Planning Commission reviewed the draft Climate Action Plan at
its March 23, 2011 meeting, and after raising three questions more fully detailed in the staff
report, recommended its approval.
Ms. Tyler then turned the meeting over to Ms. O'Rourke who reviewed the report in more detail
and answered questions from the Council. She focused on the actions that could be taken by the
Town to meet the recommended 15% reduction in emissions.
Councilmember Collins noted that the City of San Rafael and the County of Marin had set higher
(20%) reduction targets and asked how the Town was different. Ms. O'Rourke said that County
had adopted its target several years earlier and had set a more aggressive agenda. She said the
Town could reach the 20% target if it did more of the programs listed in the report. However, she
said that most communities had adopted the State's guideline of a 15% reduction. Setting a
higher target would require more funding of programs, by the Town, for example if the Town
chose to go with the "Deep Green" energy provided by Marin Clean Energy [the Town Council
had previously approved the "Light Green" program level].
Director of Community Development Anderson concurred, noting that the County and San
Rafael had also adopted the BERST guidelines, in addition to "Deep Green" energy, which made
their higher targets more easily achievable.
Vice Mayor Fraser commented about gridlock on Tiburon Boulevard and how it contributed to
the combustion of fossil fuels and global warming. He asked Ms. O'Rourke how the Town could
best address this issue. Ms.O'Rourke said that Plan recommended a reduction in vehicle use and
that the Town could encourage walking and biking alternatives to vehicle use, and transportation-
oriented development.
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 5
Councilmember Fredericks noted that the Town had adopted the "Safe Routes to School"
program which was now a model program nationwide, to encourage biking and walking to
school, and the creation of safe routes to get there.
Fredericks asked for a clarification of Paragraph 6d, on Page 30, which described seawalls, storm
surge barriers, and fire protection as "hazards". Ms. O'Rourke agreed that the paragraph might
be better written and said she would take a look at revising it.
Mayor Slavitz said that the Plan was a great document and that it was now up to the Town to
choose from the options described in its planning and budgeting process.
Ms. O'Rourke said that it was recommended to do a greenhouse gas inventory every five years in
order to keep benchmarking and tracking emission reduction.
Councilmember O'Donnell also praised the document but said that the description of sea-level
rise could be seen as promoting fear-mongering. He said that while global warming seemed a
certainty, he questioned the dramatic 55-inch level rise depicted in the report.
Ms. O'Rourke agreed that there was a wide spectrum of ideas and opinions on this topic. She
said that MCEP tried to use local sources of information, and that this information came directly
from a California source, BCDC.
Mayor Slavitz opened the item to public comment. There was no public comment.
MOTION: To adopt the Climate Action Plan (resolution).
Moved: Fredericks, seconded Fraser
Vote: AYES: Unanimous
2. Easton Point Draft Environmental Impact Report - Review draft comments on the
Easton Point Project (aka Martha Company Property) DEIR and direct staff to submit final
comments to County of Marin (Director of Community Development Anderson/Town
Attorney Danforth)
Town Attorney Danforth gave the report. Council commended staff for drafting an excellent
letter to the County of Marin. They added the following comments:
Vice Mayor Fraser thought that letter might be "tuned up" in relation to the safety issues of
narrow and not easily transited streets. He said that not only is this a problem for level of service
(by fire trucks and safety vehicles), but that a line of sight analysis should be sought because
there were areas on the streets where two vehicles cannot currently pass each other.
Fraser said that Mitigation Measure 5. 1.10 did not make sense in this context and seemed to miss
the point by stating that to avoid traffic congestion, dumpsters should be prohibited on certain
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 6
streets. He suggested that the Town's letter to the County ask the questions of how can large
trucks be allowed on streets in the neighborhood to service- Lots 1, 2 and 3, and to address this
issue in the context of the health and safety of the neighborhood and drivers of these [large]
vehicles.
Mayor Slavitz opened the hearing to public comment.
The following people spoke:
1. Jerry Riessen, Vistazo West, spoke of continuing concerns regarding landslides and
safety; said he had hoped these issues would be mitigated in the EIR but he did not think
the EIR had succeeded in doing so; said he continued to wonder about the construction
road and thought the mitigation measure to provide a guardrail was not adequate; said the
idea of construction traffic going through Old Tiburon was not workable and that it was a
difficult site to develop; encouraged everyone to stay active and involved in the process
and hopefully the safety issues would be addressed and that some day the property would
be annexed into the Town of Tiburon.
2. George Landau, Sugarloaf Drive, said the EIR was 800 pages; he spoke ironically of the
"cavalcade of trucks" that would be needed to develop the project in light of the Town's
Climate Action Plan and emissions reduction goals; asked about the safety of the water
tank in the event of an earthquake; said that the trails in the plan were not attractive nor
did they connect with each other; said that noise is also a safety issue, according to
OSHA.
3. Sue Brontovich, Mar West, said she loved living here because it was a "walkable city";
said she was passionate about open space preservation because she had been raised in the
Silicon Valley which was once the "Fruit Basket" of the world and had now been paved
over; agreed that the issues of traffic, noise, pollution, and vehicle, cyclist and pedestrian
safety should be more fully addressed in the EIR; urged everyone to attend the Planning
Commission hearing on April 25 at the County of Marin.
4. Russ Keil, Paradise Drive, said that two bonds should be sought to protect the Town and
the County's interests; said that CEQA was not bound by lawsuits or MOUs and could
"trump" the current project and default to the other two development alternatives; said
that no one had ever approached the Kyle family to discuss the mitigation measure that
required the cooperation of the family for an encroachment over their property; he asked
that this be noted in the Town's letter.
5. David Barker, Lagoon View Drive, agreed that emergency access and egress should be
highlighted in the comment letter; said that there would be an increase in traffic and that
there was only one route in and one exit to the area; said that Easton Point would be the
wildland interface, and it would be a gated community; he said the wind came from that
direction.
6. John Goodhart agreed with the comments on landslide danger and said that the project
places houses in known landslide areas and put the onus on property owners to deal with
the consequences.
Mayor Slavitz closed the public comment period.
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 7
Councilmember O'Donnell said that the draft letter to the County was well written and came to
the point. But he raised the issue of the cumulative effects, over time, of developing this
property. He said that it would take at least a decade and would be a difficult project to develop.
He said that EIRs never seemed to consider the economic ramifications of developing a project.
O'Donnell also expressed concern over bicyclist safety on the streets in the neighborhood. He
agreed with the suggestion to add language regarding the urban/wildland fire interface and
difficult access to the property.
Councilmember O'Donnell said that the MOU that the Town had entered into with the owners of
the Martha Property was an excellent document and established a good framework. He
encouraged everyone to think more about a philanthropic rather than a protectionist approach in
regard to this property.
Councilmember Fredericks also praised the staff for a good job in preparing the comment letter.
She agreed with the Vice Mayor's advice to "drill down" more on the health and safety issues,
such as line of sight, motorist and cyclist/pedestrian safety; also to talk more about the width and
configuration of Paradise Drive.
Fredericks said that she, too, had questions about the wildland fire interface. She asked the Town
Attorney if the Tiburon Fire Protection District would address this issue. She asked staff to let
the Fire District know that the Town expected the District to address this issue and submit
comments.
Councilmember Fredericks asked about requiring a completion bond for the project.
Councilmember Collins agreed that this was an important point, so that the developer would not
create hazards from an unfinished projects; he said the bond language should state, "fix it and
finish it."
Director of Community Development Anderson said that state law required bonding at the time
of the filing of the subdivision maps.
Mayor Slavitz echoed his colleague's comments and said that although the County of Marin was
the lead agency on the project, the Town was "still in it 100%" and that it would be a long
process.
MOTION: To authorize Town Staff to send the draft letter and additional comments to the
County of Marin.
Moved: Fredericks, seconded Fraser
Vote: AYES: Unanimous
3. Information Center at Ferry Plaza - Request for Direction regarding preliminary designs
for an information center proposed for location at the Ferry Plaza (Town Manager Curran)
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 8
Town Manager Curran gave the report. She said that the concept was for the Town to join with
other local organizations (the Chamber of Commerce, the Tiburon Peninsula Foundation (TPF),
and perhaps other funding partners) to develop an "Info Center" somewhere on the Ferry Plaza to
help visitors arriving in downtown to orient themselves to the area. Curran said that with initial
funding from TPF, the Info Center Committee, comprised of Steve Sears, Leslie Doyle, Gary
Lucas, and herself, had engaged graphics and sign designer Richard Graef of Sausalito to develop
concepts for the Info Center.
Mr. Graef presented his designs to the Council. The two prototype signs had a "railroad theme"
and were described in some detail. He said that the Town's railroad heritage had been selected
over other themes, such as nautical. He said the sign needed to be visible above eye level, and
proposed a sign that would be about 10 feet high. He described two versions of the sign, which
would include a map and talk about the things to see and do in downtown Tiburon.
At the top of the sign, according to Graef, there would be an international symbol for
information, which could be either an "i" or a question mark. He said that a barcode could be
added that would link a traveler to the Town's website, using a cellular phone. Graef said it
would be a "fun, delightful" structure.
Council asked some questions and provided feedback.
Mayor Slavitz asked about the base or pedestal of the sign and said it should be less bulky; he
also questioned the need to go 10 feet high, and thought the same result (visibility) could be
achieved at a lower height, at perhaps, eight feet.
Vice Mayor Fraser proposed a "Tiburon app" for cell phone use, and perhaps a multi-lingual one
for tourists.
Councilmember Collins asked about the total width of the proposed sign (3 x 4 feet maximum
and 8 - 10 feet high, according to Graef). Collins wondered about having a push button for
information. Mr. Graef said that in his proposal, there were no moving parts, and the panels
would be made of sturdy, affordable materials, thereby eliminating the need for a lot of
maintenance.
Councilmember Fredericks commented that the location did not seem workable for people who
arrived in town by car, and might miss it when they made the turn onto Main Street. She also
thought that the sign might be placed near the existing newspaper stands, closer to where people
disembarked from the ferry, or closer to the scooter parking, or even closer to Fountain Plaza.
Ms. Fredericks expressed concern that something "big and flashy was not consistent with how
we view downtown". She said it would be helpful to have directional pointers to Ark Row and
the Railroad Depot, as long as they were described and people knew what they were.
DRAFT Town Council Minutes #.x -2011 April 20, 2011 Page 9
Gary Lucas, representing the Chamber of Commerce, said that the Chamber would maintain the
sign and keep the information up to date. He said the location was ideal and by keeping it off the
away from where ferry passengers disembarked, it would avoid gridlock.
Councilmember O'Donnell said it was an excellent idea, and he liked the location and design. He
suggested including the Pt. Tiburon residents in the discussion of the design and placement.
O'Donnell also proposed that the materials and colors used might be made more consistent with
the existing surroundings, for instance, to match the TPF historical plaques, or the color of the
benches in ferry plaza. He also suggested that the map information be expanded to include the
Tiburon bicycle "loop" around the peninsula, for those people who arrive by bicycle.
Councilmember Collins said that "we need the sign yesterday". He said it looked like an
appropriate location but he did not like the "appendages" of one version, nor the height. He
agreed that the bicyclist information was important, and also that the base should not be so bulky
(a concrete base). He thought that maybe a lower profile, like the TPF signs, would be better.
Councilmember O'Donnell said he liked the directional signals (appendages) and thought that
distances should be added to the information.
Mayor Slavitz said he preferred one sign option over the other; the one with the slanted map
placards. He said the "Welcome to Tiburon" sign halfway up the pole was not necessary, and he
preferred the "i" to the question mark for information. Slavitz said he thought the sign could be
seven-feet high and still visible. He agreed that a blending or matching of existing colors in the
area was desirable. He said "no" to lighting of any sort.
Vice Mayor Fraser said he liked the railroad theme; Councilmember Fredericks did not.
Vice Mayor Fraser asked whether the project could be expedited, and approved by the Council by
its May 18 meeting.
Town Manager Curran reiterated the Council's comments and said that the committee would
meet once again to discuss their direction. She noted that four out of the five Councilmembers
liked the second design over the first one presented. She noted that the question of location was
not locked in and would be discussed further.
Gary Lucas offered to build a mock-up of the sign for viewing in the plaza.
Curran said that the Town had had a "free ride" on the project so far, and asked for authorization
to move forward using Town funds up to $10,000 (a three-way split with the Chamber and TPF
for a total project cost of $30,000). Council concurred.
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 10
4. Appointment of Replacement for County Supervisor Charles McGlashan (District 3)
- Resolution urging Governor Jerry Brown to appoint-Mill Valley Councilmember Shawn
Marshall to fill the vacancy left by Supervisor Charles McGlashan (Councilmembers
Fredericks and Collins)
Town Manager Curran said the item had been brought forward by Councilmembers Collins and
Fredericks.
Councilmember Collins said that he had worked with Councilmember Marshall on the Marin
Energy Authority Board of Directors and said she was highly qualified to carry on the work of
Supervisor McGlashan.
It was also noted that Ms. Marshall was first in line on the late Supervisor's list of successors,
among many other qualifications listed in the resolution.
MOTION: To adopt the resolution, as submitted.
Moved: Collins, seconded by Fredericks
Vote: AYES: Unanimous
TOWN COUNCIL REPORTS
Councilmember Fredericks noted that the North Bay Division of the League's next meeting was
in Marin County on April 28, in Novato. She encouraged participation in this meeting, at which
League Executive Director, Chris McKenzie, was the featured speaker.
TOWN MANAGER'S REPORT
None.
WEEKLY DIGESTS
• Town Council Weekly Digest - April 8, 2011
• Town Council Weekly Digest -April 15, 2011
ADJOURNMENT
There being no further business before the Town Council of the Town of Tiburon, Mayor Slavitz
adjourned the meeting at 10:35 p.m.
JEFF SLAVITZ, MAYOR
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 71
ATTEST:
DIANE CRANE IACOPI, TOWN CLERK
DRAFT Town Council Minutes #xx -2011 April 20, 2011 Page 12
TOWN COUNCIL
MINUTES
CALL TO ORDER
Mayor Slavitzia& e regularmeeting of the Tiburon Town Council to order at 7:30 p.m.
on Wednesd May 4, 2011, inITown Council Chambers, 1505 Tiburon Boulevard, Tiburon,
California.
ROLL CALL
PRESENT: COUNCILMEMBERS:
PRESENT: EX OFFICIO:
ORAL COMMUNICATIONS
Collins, Fraser, Fredericks, O'Donnell, Slavitz
Town Manager Curran, Town Attorney Danforth,
Director of Administrative Services Bigall, Director
of Community Development Anderson, Director of
Public Works/Town Engineer Nguyen, Police Chief
Cronin, Captain Hutton, Associate Planner Tyler,
Town Clerk Crane Iacopi
Mayor Slavitz said that oral communications would be heard at the end of the meeting.
CONSENT CALENDAR
1. Town Investment Summary - Accept March 2011 report (Director of Administrative
Services Bigall)
2. Employee Commendation - Adopt resolution commending Police Sergeant Jim McVeigh
on the occasion of his 25th anniversary of employment with the Town of Tiburon (Police
Chief Cronin)
MOTION: To approve Consent Calendar, as written.
Moved: O'Donnell, seconded. Collins
Vote: AYES: Unanimous
PRESENTATIONS
• Resolution commending Jim McVeigh on his 25th anniversary with the Tiburon
Police Department
DRAFT Town Council Minutes #xx -2011 May 4, 2011 Page 1
Mayor Slavitz introduced Chief Cronin, who made a brief presentation. Chief Cronin said that
Sergeant McVeigh had contributed greatly to the safety of the community and had provided the
level of service that the community had come to expect from its police department. He
commended Sgt. McVeigh for this and said that he deeply appreciated it.
Mayor Slavitz read and presented the Town Council resolution to Sgt. McVeigh commending
him for 25 years of service to the community, and listing his duties and accomplishments during
that time. He also presented him with a proclamation from State Senator Mark Leno.
• Annual Heritage Preservation Award - Diane Smith, Recipient
Mayor Slavitz introduced Marlene Rice, Chair of the Heritage & Arts Commission, who made
the presentation to Ms. Smith. She said that it was a pleasure for the commission to present the
award to Diane for over 30 years of documenting and preserving the heritage of the Tiburon
Peninsula through her photography.
In her acceptance speech, Diane Smith said she was "stunned" when she had learned that she was
the recipient of the award. Mayor Slavitz said that there was no one more fitting to receive the
award and that she truly deserved it. Ms. Smith received a standing ovation from the audience.
ORAL COMMUNICATIONS
There were no oral communications.
TOWN COUNCIL REPORTS
Mayor Slavitz noted that the speaker's microphone was malfunctioning and probably should be
replaced.
TOWN MANAGER'S REPORT
Town Manager Curran said that the Ned's Way (Recreation Building) project was out to bid and
that the bids were due on May 19.
Curran also said that the story poles had been put in place for the Lyford Drive parking project.
The Town Manager said that the Del Mar undergrounding project bids were about a month away.
WEEKLY DIGESTS
• Town Council Weekly Digest -April 22, 2011
• Town Council Weekly Digest -April 29, 2011
DRAFT Town Council Minutes #xx -2011 May 4, 2011 Page 2
ADJOURNMENT
There being no further business before the Town Council of the Town of Tiburon, Mayor Collins
adjourned the meeting at 7:48 p.m.
JEFF SLAVITZ, MAYOR
ATTEST:
DIANE CRANE IACOPI, TOWN CLERK
DRAFT Town Council Minutes #xx -2011 May 4, 2011 Page 3
TOWN OF TIBURON Town Council Meeting
1505 Tiburon Boulevard May 18, 2011
` Agenda Item:
m Tiburon, CA 94920
To:
From:
Subject:
Reviewed By:
BACKGROUND
Mayor and Members of the Town Council
Office of the Town Engineer
Del Mar Valley 2010 Supplemental Utility Undergrounding District Update
and Recommendation to Authorize Staff to Bid the Project in June, 2011
Lam..
Residents of Del Mar Valley have sought to underground the utilities in their neighborhood since
2003. In early 2010, the Town settled the litigation challenging the 2005 original Del Mar
Assessment District ("Original District"). The Settlement Agreement deleted portions of the
Original District, but allowed the Town to seek approval for a reformed district to finance the
undergrounding of the utilities for the remaining 164 parcels. In the subsequent months, the
Town completed the multi-step process of forming a supplemental assessment district to close the
financing gap ("Supplemental District"). In July 2010, the Town Council held a public hearing,
found that a majority of homeowner ballots favored the Supplemental District and adopted a
resolution confirming the supplemental assessments. The Town issued the supplemental bonds
the following month.
UPDATE
Since August of last year, staff has been working with engineering consultants and the three
utility companies to re-scope and re-engineer the modified project.
The engineering and construction plans for the "joint utility trench" that were completed back in
2005 are no longer completely applicable to today's revised project boundaries and engineering
standards. The original district, which had 221 parcels, has been paired down to 164, which
necessitated re-engineering of the plans. The Town has had to engage PG&E, Comcast, and
AT&T to redevelop the project, as well as a new engineering firm, CSW-ST2, as we are no
longer using Harris and Associates. Originally, staff anticipated that much of the prior work
could be carried over. Unfortunately, PG&E felt that a significant re-work of the plans was
necessary, which in turn enlarged the job of the Town's consulting engineer. Combined, these
changes caused an approximate 7-week delay from the Town's initial schedule.
TOWN OF TIBURON PAGE 1 OF 3
IV,, 11 t. I V! C
There are three components to the utility undergrounding process: 1) the joint utility trench, 2)
private property service laterals, and 3) utility company conversion. The Town's main area of
responsibility is the construction of the joint utility trench, underground vaults and service
connection boxes. The property owners must hire their own contractors to install laterals and
conduits from their home to the property line where the service connection boxes will be located.
Finally, the utility companies will independently convert their aerial lines to the underground
facilities and take ownership of them. The Town typically has little control over their schedules,
although we will urge them to make this a priority.
The latest updated timeline is as follows:
Task
Date
1.
Complete revised construction plans of the joint trench with utility
company approval
End of April 2011
2.
Receive Council approval to bid the project
May 18
3.
Send out courtesy service connection plat maps
End of May 2011
4.
Finalize all maps
Mid June 2011
5.
Bid Project
June 17, 2011
6.
Property owners should be contracting for service laterals and get
Building Permits
After receipt of map
(step #4)
7.
Bid Opening
July 14, 2011
8.
Council award of construction project to a contractor
July 20 or Aug. 3, 2011
9.
Contract executed
End of August 2011
10.
Begin construction of joint trench
Sept. 2011
11.
Complete construction of joint trench
Feb 2012
12.
Utility companies' conversion period begins
March 2012
13.
Complete utility companies' conversions and remove overhead lines
Oct 2012
Staff anticipates the completion of the engineering plans and specifications by the middle of June,
and will be prepared to bid the project soon after. Until plans are finalized an engineer's estimate
will not be available. The construction project is expected to be fully funded by the assessment
proceeds.
ENVIRONMENTAL DETERMINATION
Town Staff has preliminarily determined that the project is exempt from CEQA pursuant to
Section 15302 of the CEQA Guidelines, in that the project is for utility undergrounding and does
not expand the capacities of the utilities.
FISCAL IMPACT
The project is budgeted in this fiscal year under Capital Improvement Projects through $4.68
millions in assessment district bond proceeds. This appropriation will be carried over to fiscal
year 2011-2012 for construction.
RECOMMENDATION
Staff recommends that the Town Council:
1) Find the project exempt from CEQA pursuant to Section 15302 of the CEQA
Guidelines
2) Move to authorize the solicitation of bids pending final completion of the plans and
specifications.
Prepared By: Nicholas T. Nguyen, Director of Public Works/Town Engineer
TOWN OF TIBURON
1505 Tiburon Boulevard
Tiburon, CA 94920
To:
From:
Subject:
Reviewed By:
BACKGROUND
Mayor and Members of the Town Council
Office of the Town Manager
Community Development Department
Town Council Meeting
May 18, 2011
Agenda Item:
Recommendation to Receive and Review the Downtown Committee's Draft
"Downtown Vibrancy Project Report of Findings and Proposed Plan"
In January of 2010, the Town Council appointed Vice Mayor (then Councilmember) Jim Fraser
and Councilmember (then Mayor) Dick Collins to form an ad hoc Downtown Committee to
explore ways to increase the vibrancy and economic health of the downtown.
From the very beginning the Committee approached its task in an open-ended manner, seeking to
facilitate a community process rather than define issues and impose solutions. The Committee
proceeded to conduct private interviews of many of the town's business and property owners, and
then expanded the process outward from there.
The Committee worked closely with staff, Town Manager Curran and Community Development
Director Anderson, and an outside consultant, Barbara Maloney of BMS Design Group, to garner
community input through a series of meetings. This process is summarized in the Report, and
details of the results can be found in Exhibit A to the Report, which was prepared by Ms.
Maloney.
Following its description of the process and general findings from the sessions, the Report
proposes a set of recommendations for the downtown which are separated into short (1-2 years),
medium (3-5 years) and long term (beyond 5 years) goals.
The Downtown Committee and staff wish to underscore that this Report is presented as a draft
document to the Town Council and the public, and reflects the Committee's initial observations
and conclusions about possible actions to help the downtown achieve its potential. The
Committee encourages the Town Council and the community to review the draft and provide
feedback or propose modifications to it.
There is no proposed action for the Town Council this evening other than providing comments on
the document to the Committee. At a later date, after comments have been received, staff will
bring a revised draft to the Town Council for possible adoption.
TOWN OF TIBURON PAGE 1 OF 2
1 f 1 i c#
i i1
FINANCIAL IMPACT
The Town has spent approximately $35,000 on two consultants for this project (the initial
consultant had to leave the project for health reasons). Some of the recommendations contained
in the Report have financial implications. These will be brought forward for consideration as part
of the Capital Improvement Program budget for 2011-2012, which will be before the Town
Council in June.
RECOMMENDATION
Staff recommends that the Town Council:
Receive and comment on the "Downtown Vibrancy Project Report of Findings and
Proposed Plan"
Attachment: Downtown Vibrancy Project Report of Findings and Proposed Plan, with exhibits A and B.
Prepared by: Peggy Curran, Town Manager
1
I f
TOWN OF TIBURON
DOWNTOWN
VIBRANCY PROJECT
Committee Findings
a Proposed Play
Na)l 1`8, 20-7-1 Dr,`ft
INTRODUCTION
Those who reside on or visit the Tiburon Peninsula cannot help but be taken by the beauty of its
unique geography, the charm of its downtown, the great sense of community it possesses and its
overall livability. But Tiburon also has its challenges, especially in this economy, with maintaining
local businesses, which limits the potential of the downtown and other commercial areas to serve
the needs of the community.
Recognizing this problem and also seeking to improve the quality of life for residents, the Town
Council appointed Vice Mayor Jim Fraser and Councilmember Dick Collins in early 2010 to serve as
a Downtown Committee. Their mission, for which the Council provided a modest budget, was to
investigate ways in which local property and business owners, merchants, restaurateurs, local
patrons and the Town could work together in a collaborative effort to revitalize Tiburon's
downtown and other commercial areas for the benefit of local businesses and our residents. The
concept was to involve all interested community members in the effort, and was borne of the
notion that any real success could only be had if all those with economic and invested interests
played their part in mutual cooperation and participation to increase the viability and liveliness of
downtown.
THE PROCESS
The Committee started the process by meeting with key members of the business community in
one-on-one informal meetings to develop an understanding where things stood from their
perspective.
Following that, the Town brought on a downtown specialist to help formulate and inform the
process as it moves forward. The consultant was charged with meeting one-on-one with some
twenty-two members of the business community without any Town staff or Council member
present. This structure was meant to elicit feedback that some might otherwise be reluctant to
provide directly in a less anonymous format. Comments from these meetings were summarized
without any specific attributions by the consultant as to their source. It should be noted that the
consultant who assisted the Town through this step encountered health problems and had to
leave the project.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 1 OF 12
The third step was a general meeting convened by the Committee, along with the Town Manager
Peggy Curran, Director of Community Development Scott Anderson and a second Town
consultant, Barbara Maloney of BMS Design Group, with members of the business community
together in an open session. Some 60 merchants, property owners and others who rely upon the
health of the Town's business climate for their livelihood met in Town Hall on the morning of
February 10, 2011 to share their thoughts about how the downtown could be improved for
residents and visitors alike.
In the fourth step of the process, the Town advertised a town-wide community-meeting; which
was held at St. Hilary's Tarantino Hall on the evening of March 10, 2011. It was attended by
approximately 50 people. After hearing from the Town's consultant on comments and
suggestions received to date, as well as a summary of issues and opportunities, the attendees
broke into six groups. They were charged with identifying what they wanted more of, and less of,
in the Town's business districts, and were generally encouraged to think creatively about how to
solve problems or seize opportunities. The groups energetically tackled the assignment.
A summary of the input received by the Town during all the steps of this process is attached to this
report as Exhibit A.
OVERVIEW F FINDINGS
During this process a wide variety of concepts emerged. Some contradicted others, some were
creative and visionary, some utilitarian, some realistic and others perhaps unrealistic or out of the
control of any of those involved. The meetings evidenced a wide-ranging commitment to
improving the downtown by both residents and business interests. There was a consensus that
the town has many assets that make it a desirable place to live and an attractive destination for
visitors, but also a belief that the downtown could and should be enhanced to increase its
attractiveness and functionality.
Commentators expressed the opinion that many aspects of downtown work well. The Friday
Nights on Main series is very popular and heavily attended. Other special events, such as the
Wine Festival, Art Festival and the Antique Car Show are considered successful for both residents
and visitors. Some businesses are considered to be excellent; other received poorer marks from
commentators. The Town's beautiful water-front setting is a great, if underutilized, asset.
Overall, though, the problems of downtown were all too apparent to participants in the process.
Perceived parking deficiencies, the inconsistent quality of many stores and restaurants, lack of
clear directional signage, lack of amenities such as public restrooms, minimal water access,
minimal visibility to potential visitors, Ark Row's somewhat hidden and perhaps not well known
location, the layout of entrances and exits to many of the downtown's parking areas, lack of
regional advertising and marketing, lack of bicycle parking, lack of particular retail niches or critical
mass to make downtown a desirable shopping destination; all these things and more were
identified as factors depressing the vitality of the downtown.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 2 OF 12
THE PROPOSED PLAN
What follows is the Downtown Committee's attempt to cull from these information and brain-
storming sessions those concepts that seemed to resonate the most, and appear to be the most
feasible or achievable within the three time frames established for the project: the short term
(within the.. next year or two), medium term (within the next three to five years) and the longer
term (beyond five years). The plan was developed by the Committee, staff and the Town's
consultant, whose expertise was particularly valuable in identifying opportunities and potential
solutions. It strives to identify the most pressing of the concerns and opportunities discussed that
also appear to lend themselves to feasible improvements.
The plan is intended to be a flexible road map to be implemented as the strategies and funding to
tackle them are conceived and available over the coming years. Many of the shorter term
objectives are in clearer focus right now than the longer term ones, and thus are discussed in
greater depth below. The Committee believes the goal of increasing the vibrancy of the
downtown will require engagement, refinement, tenacity and a commitment by the Town Council
and the community over many years to reach its full potential. It is also clear that the mutual
cooperation and participation of all the parties that make the downtown click, the Chamber of
Commerce, property owners, merchants, hoteliers, restaurateurs, patrons and of course the
Town, will be necessary to truly fulfill the promise of these concepts and recommendations.
Finally, it is expected there will be carry over and follow-through from one year and one
accomplishment to the next. For instance, the parking study discussed below is a short term
objective, but implementation of its recommendations, which are not known at this point, would
become part of the plan as they are developed and approved.
E
.T "iii/E'FiTS) i
P RK'ING AND CIRCULATION IMPROVEMENTS
The perception that the downtown lacks adequate, convenient and reasonably priced parking
was repeatedly raised during this process notwithstanding that there exists an ample supply of
public and private parking within the downtown area, and that the rates in the private parking
lots along Tiburon Boulevard, at Point Tiburon and at the terminus of Main Street are lower than
those found in many nearby cities and towns. Some opined that the free but time-limited street
parking is insufficient and does not work well and because it is "gamed" by downtown workers
to provide all day free parking. The two hour limit inhibits locals and visitors to downtown from
lingering and may serve, for instance, to discourage people from shopping after dining. Many
think the private lots are hard to find, not easily accessed and may be too expensive, deterring
would-be shoppers, diners and theater-goers. Additional parking concerns related to the
inconvenience of many parking locations throughout the downtown and the lack of directional
signage to assist visitors in finding parking. Combined, these perceived problems with parking,
whether or not they are rooted in fact, have resulted in the widespread notion that the
downtown has inadequate parking, and that notion has become a serious disincentive for
visitors to our downtown.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 3 OF 12
The Town's consultant has concluded that there is actually ample public and private parking in
the downtown area. There are literally hundreds of spaces within a few blocks of downtown,
but many of them sit unused during all but peak event times. It is also a reality that parking
several blocks away from pedestrian destinations is a- sufficient deterrent for many such that
they will bypass the destination regardless of its appeal. By contrast, the free street parking
spaces near Main Street are almost always occupied, although not necessarily by residents or
those whose use of the spaces would be helpful to businesses.
The Town and community need to develop a better understanding of downtown public and - -
private parking resources, parking access and traffic circulation from an operational and
customer service point of view, and get some professional guidance on how they might be
better addressed and managed. It is important to stress that no one should expect parking lot
owners, or any local business, to subsidize other businesses or residents through lower-than-
market rates. Any new approaches that result from a better understanding of how to optimize
parking assets must reflect this basic tenet.
Recommendations:
• Parking and Circulation Analysis. A parking and circulation analysis should be
commissioned to evaluate traffic (car, pedestrian and bicycle) and parking patterns, occupancy
and current policies. It should provide suggestions and recommendations for improved
parking management for the Town's street parking as well as for the private downtown lots.
The Downtown Committee recommends that the Town budget sufficient funds in the next
fiscal year to undertake a parking and circulation analysis and, where possible and appropriate,
implement its findings. The Town should work with the private parking owners to engage their
cooperation in the effort.
Scope of Study: Analysis of the following elements:
Parking: --Existing supply, location and occupancy
--Recommendations for street and private parking
Circulation: --Analysis of vehicular, pedestrian and bicycle patterns
--Recommendations, including transit options if realistic
Area studies: --Mar West to Shoreline Park, Main Street and Ark Row closures, and
various access options or other improvements
--Tiburon Boulevard roundabout feasibility at Beach and Mar West
--Roadway reconfiguration options (roadway, medians and
sidewalks) (optional)
*Resident Parking Program. The Town should work with the private parking lot owners to
explore the creation of a resident-serving parking program to be funded by users, merchants,
restaurateurs and possibly the Town for the benefit of the community and overall health of the
downtown. Such a program would be based on the advice of the parking firm recommended
above. The goal would be to find a mutually beneficial arrangement that provides expanded
parking options to encourage local patronage of the downtown at the same or better return
for the parking lot owners.
DOWNTOWN COromITTEE REPORT AND PLAN, MAY 1S 2011 DRAFT PAGE 4 OF 12
• Bicycle Parking. Analysis of bicycle safety and parking options, including how best to
provide bicycle parking so that riders can enjoy the downtown knowing their bicycle is secure.
MARKETING AND COrviroUNICATI NS,
Many commentators opined that the Town's assets simply are not visible to potential visitors,
and that there is no organized, effective and consistent manner in which Tiburon is marketed
to the outside world. The Town's businesses and downtown as a whole have very little presence
on the web, and similarly little visibility in San Francisco despite the fact that 25% of the city's
huge annual visitorship heads north as part of their stay. The companion issues of marketing
and communication, sometimes called branding, were raised repeatedly as being at the heart of
what is needed to attract more visitors, many it is hoped via ferry, to help attract and sustain the
kinds of businesses in downtown that would be an asset for local merchants and residents - the
ultimate goal of the revitalization effort.
The Town's consultant, along with a pro bono marketing expert who volunteered his time to
meet with the Committee, helped to frame a keener understanding of this opportunity to
increase the Town's visitorship and generally raise its profile as a Bay Area valued destination
with its own unique personality. These discussions, coupled with the input from the downtown
process, led the Committee to conclude this particular area needs a special focus of its own to
be successfully addressed.
Recommendations:
• Marketing and Communications Task Force. The Committee proposes the Town Council
appoint a Marketing and Communication (M&C) Task Force, to be Co-Chaired by Councilmen
Dick Collins and Jim Fraser. Our community has a wealth of residents with personal and
professional experience who might be willing to donate their time and skills for this purpose on
a time-limited, ad hoc and focused basis. In addition to marketing professionals that might be
culled from our citizenry, the Task Force should include representatives from the business
community.
Task Force Mission: The M&C Task Force would develop the branding message and
the communication strategy (to be presented to the Town Council for review and
approval) enabling the Town of Tiburon to increase its visibility and presence within all of
the key communication channels, e.g., the internet, the San Francisco Visitor's Bureau,
San Francisco Hotels, and within the north bay region. The objective would be to employ
Tiburon's unique history, heritage, water orientation, beauty and assets so that the
marketing effort authentically reflects the Town and its culture and values. It should
prepare a recommendation for both the branding message and how it would be
transmitted to its intended audiences. A proposal for the charter for this task force is
attached as Exhibit B.
Task Force Appointment: The Town should solicit applications from all interested
residents and business owners and appoint between 10-12 residents, business owners
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 5 OF 12
and merchants, plus the co-chairs. The Task Force would be intended to sunset within
one year or at the completion of its mission.
• Intern or Staff Support. Because the Task Force- is to have a focused, short-term push to
accomplish its objectives rather than be a standing committee, the Town should provide
sufficient funds to engage a modestly-paid, part-time intern or consultant to assist it in
developing its recommendations. Funding sources, both private and public for implementation
of Task Force's recommendations would be considered only after those proposals have been
evaluated- -by- the Town- Council. This person may also be able to provide support for the
Downtown Committee in pursuit of its other objectives.
SIGNAGE
Many participants in the process criticized the Town's signage as not being adequate and
sufficiently visitor-friendly. Tiburon can be a hard place to navigate; the long trip down the
peninsula can be confusing, and visitors to the downtown sometimes miss Ark Row altogether or
cannot easily locate other critical amenities such as parking or restrooms. Signage is linked to
marketing and branding in that a good sign program incorporates the "feel" or "identity" that the
marketing program seeks to promote. Successful signage, through the skillful repetition of color,
shape or graphic images can convey a great deal of information in a concise, efficient and
attractive manner.
Recommendations:
• Information Station. An attractive and functional information station should be designed
and located prominently in the downtown. This will help orient visitors to local amenities and
attractions, as well aid basic navigation to specific destinations.
• Way-Finding Signage. Building upon the work of the M&C Task Force, the Town should
engage the services of a firm that specializes in way-finding signage, including signage to
ensure that visitors can find the downtown, the Cove shopping area and critical facilities such
as parking and restrooms. Funds should be included in the upcoming fiscal year for the
professional design work as well as the fabrication and installation of a new signage system for
the peninsula.
• Downtown Gateway Sign. As part of the signage program, a "Downtown Tiburon" sign
should be installed at an appropriate location, perhaps near the Mar West Street/Tiburon
Boulevard intersection, to welcome visitors and residents to downtown Tiburon. The
Downtown Committee would take the lead in developing the sign concept and seek approval
for it from the Town Council.
RESTROorvis
Participants in the downtown process pointed out the general lack of pleasant public restroom
facilities in downtown Tiburon. The restrooms located between the ferry docks and Sam's Anchor
Cafe are functional but in need of a facelift and would benefit from higher profile signage. There is
no convenient restroom serving Shoreline Park.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT
PAGE 6 OF 12
Recommendations:
• Downtown Restroom Upgrade. The restrooms near Sam's Anchor Cafe should be
upgraded (reviewed for a series of possible improvements as needed and repainted). Funding
should be included in the upcoming fiscal year budget, and shared with the other entities that
benefit from and currently pay for the ongoing maintenance of the restrooms.
• Donahue Building Restroom. The Town should prepare information for Council
consideration regarding the viability of adding a unisex restroom in the vicinity of the Donahue
Building (the Railroad-Ferry Depot Museum) to serve visitors to the museum and users of
Shoreline Park. Viability hinges on several factors including the historical nature of
the Donahue Building, view impacts, neighbor concerns, siting, feasibility and cost. Funds
should be included in the upcoming fiscal year budget for this project but with the
recognition that they would only be spent upon a determination by the Town Council that the
restroom was feasible, desirable and affordable.
LANDSCAPING AND HARDSCAPE IMPROVEMENTS
Many commentators opined that the Downtown would be improved by more street trees,
flowers, planters, benches and other natural and man-made accoutrements and attractions to
create a leafier, warmer, more enjoyable experience in the downtown. While such additions
can indeed be an improvement, they must be done in a cohesive and tasteful manner and also in
a way that does not create a cluttered appearance or ongoing maintenance problems.
Recommendation:
• Beautification Plan. Town staff should work with the downtown consultant to develop an
overall plan for small landscape and hardscape improvements including their type, material,
location and so forth. The Downtown Committee would be responsible for overseeing this
effort.
MAIN STREET CLOSURES
Numerous participants expressed a desire to see Main Street closed off to traffic either
permanently or more frequently for special events. Others thought it should be made a one-
way (westbound) street all or part of the time.
Closing off Main Street on a permanent basis does not appear to be a realistic proposition at this
time, although the circulation study suggested above might shed additional light on this
important question and recurring idea. In the past this proposal has been opposed by residents
of Corinthian Island as it alters egress from their homes. Short of making any longer-range
decisions about the advisability and feasibility of permanent alterations to the street's access
and use, more frequent temporary closures of Main Street for special events or outdoor dining
for lunch or dinner under specified circumstances may be both desirable and feasible now.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 7 of 12
Recommendation:
• Temporary Main Street Closures. The Committee recommends further discussions with
the affected parties to determine if more closures,-on an experimental basis, are desirable.
The circulation issues associated with the complete, partial or more frequent intermittent
closure of Main Street should be evaluated as part of the Parking and Circulation study called
for above.
FARfAERS MARKET
Some commentators thought a farmers market would contribute to the vitality of the
downtown and draw more locals to it.
Recommendation:
• Consider Farmers Market. After the Town's new downtown grocer, Woodlands Market,
has had a chance to stabilize and develop its base of customers (at least one year from now),
consider whether the Town should seek the addition of a farmers market, preferably on
private property, in the downtown.
PATHWAY IMPROVEMENTS
The Town's consultant identified potential opportunities to strengthen the connections and
pathways between locations within the downtown. In particular, she thought it might be
possible to extend the multi-use path from its current terminus at Mar West Street into
downtown and through to Main Street. She also identified possible pedestrian connections
between Tiburon Boulevard and Ark Row between existing buildings and through the parking lot
that currently divides them.
Recommendations:
• Multi-Use Path Extension. Based on input from the circulation study recommended under
short-term goals, investigate whether Tiburon Boulevard could be re-striped or otherwise
made to accommodate an extension of the Multi-Use Path. If feasible, implement the plan
and link it to other bicycle improvements such as bike parking and signage.
• Pedestrian Connections. Work with the various owners of the downtown parking lots to
see if there are opportunities to create pedestrian pathways that might pass through the
sites to strengthen the connections across and throughout the downtown, especially to Ark
Row. Possibilities include alternative paving techniques or other street furniture to
delineate pathways.
tJOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 8 OF 12
• Ark Row Sidewalk Improvement. Determine the financial feasibility of delineating the
sidewalk on Ark Row with a brick or other treatment-to strengthen its visual connection to
Main Street.
• Median Beautification. Work with the Beautify Tiburon Boulevard Committee to raise
funds to remove concrete and plant the medians from Strawberry Drive to Cecilia Way as a
means of making the Cove shopping area more attractive and enhancing the overall
experience of coming to Tiburon.
STRENGTHENED WATER CONNECTION
As many commentators pointed out, downtown Tiburon has a magnificent bayside setting and
yet few actual connections to the water for nautical access other than the public ferry system.
Finding ways to increase access and connections and to improve the use of boats
and other water vehicles for visitors might enhance the overall attractiveness and use of
downtown as a bay area destination venue. More frequent ferry and water taxi services, and a
location for private boating docking have the potential to increase visitorship, but are also
dependent on a sufficient stream of customers to make those services financially viable.
Recommendations:
• Water Transportation. As the downtown becomes more successful, explore partnerships
with existing or possibly additional ferry and water taxi services to increase service. Look for
opportunities with promotional packages with local restaurants and shops that might deliver
San Francisco visitors or residents to Tiburon via ferry service.
• Moorings. The Corinthian Yacht Club serves the downtown Tiburon area with moorings,
but availability is tightly limited. Work with the applicable bay regulatory entities to explore
possibilities for additional boat slips or moorings in the downtown area, particularly in
conjunction with the CYC and with others who control docks or areas along the waterfront
where docking might be available or feasible.
REDEVELOPMENT OPPORTUNITIES
Redevelopment of some key properties in the downtown would substantially improve both the
economic vitality and the pedestrian attractiveness and use of the area. In particular,
properties that are set substantially back from Tiburon Boulevard and separated from sidewalks
by parking areas, a typically suburban and car-centric arrangement, could be redeveloped to
place parking in the rear. This is consistent with the goals of the Town's General Plan and would
enliven the streetscape along the Boulevard. Opportunities also exist to rebuild some
deteriorated properties with appropriate intensification of their uses.
Recommendations:
• New Morning Cafe site. Encourage the replacement of the New Morning Cafe/ Paradise
Cafe building with a new building; incorporate open air and sidewalk or outside dining where
feasible.
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 9 OF 12
• Salt and Pepper site. Encourage the replacement of the former Rooney's Restaurant
(currently Salt and Pepper Restaurant) building with a new building; incorporate open air and
sidewalk or outside dining where feasible.
DowNTOWNr HOUSING
Housing can be an important contributor to vibrancy to the downtown. It is one of the few
places in Town where density and zoning permit mixed uses and where properties are large
enough to allow for some affordable housing in the mix (which is good for downtown and
addresses the Town's housing obligations). More residents living in the downtown will increase
the demands for ferry services, which in turn make that service more viable. Residents tend to
shop and eat nearby when that is an option, which in turn helps local businesses and reduces
greenhouse gases because of lessened vehicular travel.
Recommendations:
• Mixed Use Opportunities. The Town should work with downtown landowners to find
opportunities for, and encourage appropriate redevelopment of, larger properties in a
manner that includes housing on upper levels or on rear portions of lots.
• Shark's Deli. Work with the property owner to encourage a mixed use project for the
Shark's Deli site that builds to the Tiburon Boulevard streetfront and incorporates parking off
Juanita Lane with retail uses on the ground level.
LONGER-TERM REDEVELOPMENT OPPORTUNITIES
Some current uses in the downtown tie up key property in ways that do not enhance the vitality
of the downtown in any way. In particular, several sites have large bank buildings that could
potentially be re-purposed or rebuilt for uses that would better serve the community, while at
the same time retaining the bank and financial services in more efficient space. There are also
potential infill opportunities that could serve to close gaps in the pedestrian experience (such as
walking by dead zones such as parking lots). Moving parking to the rear of buildings is a goal
previously identified in the General Plan and that was reinforced by the Town's consultant as the
right path to follow to invigorate the downtown and make it attractive as a pedestrian
experience with active street-fronting uses.
Recommendations:
• Main Street Frontage Improvement. Work with the property owners to explore the
feasibility of creating building sites or other attractions along the Main Street frontage of the
parking lots. Work toward a circulation pattern that will effectively bring Ark Row and Main
Street closer together. It would be important to retain existing entrances to parking lots but
consider alternative exiting patterns to facilitate a better flow of traffic (this concept should
be analyzed as part of the circulation study recommended by this report).
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 10 OF 12
• Bank Site Redevelopment. Work with the property owners and lease-holders to explore
the redevelopment or reuse of existing bank buildings in the downtown.
• Creative Re-Use of Buildings. Work with the property owners to explore the viability and
desirability of alternative uses for downtown properties that currently accommodate uses
that are not dependent upon a downtown location.
• Additional Hotels. Consider options to encourage the addition of more hotel rooms in the
downtown.
ROADWAY RECONFIGL)RATION
The Town's consultant noted that the width of Tiburon Boulevard serves to reduce its
attractiveness to pedestrians. This is exacerbated by the many parking areas along the street
front, further detracting from its appeal.
Recommendations:
*Tiburon Boulevard Reconfiguration. Consider a reconfiguration of Tiburon Boulevard
between Beach Road and Main Street to improve the pedestrian experience and consolidate
parking in a manner that minimizes its placement between pedestrians and shops.
• Roundabout at Beach Road. Evaluate the safety aspects, traffic flow enhancement,
engineering and cost feasibility of establishing a traffic circle at Beach Road and Tiburon
Boulevard to improve the vehicular and pedestrian experience and to unify the four corners
of this important "crossroads" intersection into a more
cohesive aesthetic and functional whole.
• Mar West Street/Tiburon Boulevard Downtown Gateway. Consider ways, in addition to a
"welcome to downtown" sign to improve this intersection for pedestrian safety, beauty and
function and maximize it as an inviting transition to downtown Tiburon. Consider whether a
traffic circle or other traffic calming approaches would be appropriate at this location to
enhance its important location.
SUMMARY F RECOMMENDATIONS
• Parking and circulation
PARKING AND g
• Implementation of parking • Continue implementation
study
as needed
recommendations
CIRCULATION
• Resident parking program
• Multi-use path extension
• Bicycle parking
• Pedestrian connections
• Ark row sidewalk
improvement
• Water transit
improvements
• Moorings and docks
Summary continued on next page:
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 18 2011 DRAFT PAGE 11 of 12
Summary of recommendations continued:
lijill
MARKETING AND
• Marketing and
• Continue implementation
• Maintain continuing
COMMUNICATIONS
communications task force
of Task Force
marketing presence
• Information station
recommendations
• Way-finding signage
• Downtown gateway sign
PUBLICAM
ENITIES
• Downtown restroom
• Continue implementation
• Continue implementation
upgrade
as needed
as needed
• Donahue vicinity restroom
• Median beautification
• Mar West Gateway
• Beautification plan
treatment
ACTIVITIES
AND
• Main Street closures
• Continue finding
and
on tinue
finding and
EVENTS
• Farmers market
implementing
Tmmp
lementing
opportunities
pportunities
LAND USEAN
D
DEVELOPMENT
• New Morning Cafe building
• Main Street frontage
• Salt and Pepper site
improvements
• Mixed use opportunities
• Bank site redevelopment
• Shark's Deli site
• Tib Blvd reconfiguration
• Roundabout at Beach
Road
• Creative re-use of
buildings
• Additional hotels
CONCLUSION
This report is a draft, meant to capture ideas from the downtown vibrancy project and elicit a
dialogue about how best to make feasible concepts come to life. After public comment and other
feedback is received, the intent is to re-fashion this draft into a report the Downtown Committee
hopes will serve as a guide for future actions by both the Town and the downtown business
interests to make the downtown a more vibrant, economically healthy place for the benefit of all
concerned.
Submitted by: .lim Fraser, Vice Mayor and Downtown Committee Member
Dick Collins, Councilmember and Downtown Committee Member
Peggy Curran, Town Manager .
Scott Anderson, Director of Community Development
Barbara Maloney, BMS Design Group
Exhibit A: Summary of Input from Downtown Process
Exhibit B: Proposal for Marketing and Communications Task Force
DOWNTOWN COMMITTEE REPORT AND PLAN, MAY 1B 2011 DRAFT,
PAGE 12 OF 12
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Exhibit B
Tiburon Marketing and Communications Task Force Proposal
MISSION / CHARTER
The Task Force would craft a core branding statement, "Brand Tiburon", one that reflects Tiburon's
personality, including its:
• Heritage and History
• Core Values
• Culture and Features
• Differentiators / Uniqueness
• Other Key Assets
It would be charged with developing three key message points that the Tiburon community could utilize
as the drivers of communicating Brand Tiburon.
It should determine how Brand Tiburon should be communicated, who has responsibility for this
communication, where the funding for the effort will come from, and where the message should be
targeted including:
• web based communication
• advertising (travel media)
• SF Travel Industry, etc.
• California Travel Industry
To perform this role, the Task Force's initial job would be to educate itself about the unique history,
distinctive qualities and exceptional features of Tiburon. In addition to reviewing reading materials, the
Task Force would request the Landmarks Society to provide an overview of the origins and history of
Tiburon. This would be combined with developing an understanding of present-day Tiburon and how
Tiburon can and should position itself as a Bay Area destination.
TASK FORCE COMPOSITION
The Task Force would be chartered by the Town Council and co-chaired by the members of the
Downtown Committee (Dick Collins & Jim Fraser).
Membership would be comprised of residents from the community who have business experience in the
field of.
• Building national brands
• Building marketing and communication strategies
• Creating and implementing systemic communication strategies
Additional membership would be solicited from the local business and merchants from the community.
The target membership would be approximately 10-12 folks, plus the co-chairs and the Town Manager.
Representatives would need to be available to meet in the mornings (normally 8:30 a.m. - 10:00 a.m.), or
late afternoons (4:00 p.m. - 5:30 p.m.).
The Task Force would solicit the assistance of a modestly paid intern or consultant, or possibly use Town
staff if available, to help the co-chairs manage the meeting minutes and follow-up tasks.
TOWN COUNCIL
LATE mAIL
MEETING DATE -1
MAY 18 2011
TOWN CLERK
TOWN OF TIBURON
TI B U RO N : STILL A RAILROAD TOWN?
QUESTIONS FROM A MEMBER OF THE COMMUNITY
THE RESEARCH ADVANTAGE
Donal B. Botkin
1 Peninsula Rd, Gate B
Belvedere, CA 94920
www.researchadvantaue.com
415 497-5411
TI B U RO N : STILL A RAILROAD TOWN?
REFLECTIONS ON THE DOWNTOWN VIBRANCY STUDY
After a review of the "Downtown Vibrancy Study," I felt an urge to contribute, mostly because
the Study seemed to be overlooking some important data, but also because the investigators'
solution of "less parking, more park-like areas and greater pedestrian access" seemed too cookie-
cutter-simplistic in light of what I have learned about the community since becoming a frequent
visitor and subsequently a resident, six years ago. Others' experience spans decades, so I hope
my contribution as a newcomer is welcome. I don't want to stir up a hornet's nest, but I believe
there are important questions that remain to be answered, so first a bit of history:
In 1882 a railroad connected Tiburon with ferries that carried commuters and
automobiles and with barges that carried loaded freight cars. The railroad ferry
service and later, WWII, brought many rough-and-tumble industries to Tiburon, a
far remove, from the service-based ventures of the 2181 century.
With all the industrial workers in Tiburon, the taverns and other attractions of
Main Street were very popular on Saturday night. Prohibition did not interrupt the
party as the railroad workers were able to signal the Tiburon depot as soon as
any revenuers boarded a train or ferry headed for town.
The last railroad-operated passenger ferry left Tiburon in 1941, but the passenger
and freight trains ran until 1967. Passenger ferry service was resumed in the
1960s, and in the 1970s the railroad tore up the tracks and demolished the
railroad ferry pier The railroad right-of-way is now the waterfront Multi- Use
Path; the former railroad yards became the Point Tiburon housing and
commercial project.
As an indication of the dangers of zeitgeist planning, a Master Plan for Tiburon
completed in 1956 had freeways on both sides of the peninsula, a four lane "ridge
route" down the center of the peninsula (with a high-level bridge over Trestle
Glen Boulevard), a shopping center on the crest of Ring Mountain, and a bridge
to San Francisco (via Angel Island and Alcatraz) off the end. A land-use density
of two homes to the acre, plus areas zoned for apartments and duplexes, would
have permitted 50, 000 to 60, 000 people to live in Tiburon. (excerpted and edited
from Wikipedia)
Tiburon would be a different community today had that 1956 plan been implemented! Like it or
not, the rough-and-tumble spirit of Tiburon's past remains to welcome visitors to local events,
like Friday Nights on Main, sunny Saturday frolics on Sam's dock and the annual Tiburon Wine
Festival, while the local community goes about its business.
The Vibrancy Study compares Tiburon to Berkeley, Mill Valley and Walnut Creek-all lovely
examples of urban vibrancy-but these are not small towns, on a peninsula, with a concentrated
business area that serves a mostly local clientele, while responding to the needs of large numbers
of commuters and weekend visitors. Viewing the downtown area in isolation from the peninsular
environment is an oversight. Three areas need to be addressed more fully: the traffic patterns; the
geography and demographics; and the diverse needs of potential shoppers.
Tuesday, May 17, 2011 Page 1
TIBURON: STILL A RAILROAD TOWN?
THE TRAFFIC PATTERNS
BLUE AND GOLD FERRY VISITORS WHO COME BY
COMMUTER TRAFFIC FERRY
During the work-week commuter hours,
starting at six o'clock ferries depart
Tiburon about every hour. In the
afternoon they return commuters from
about four o'clock on. These are large
ferries with a capacity in excess of 600
persons and there are four in the morning
and four in the afternoon. How many
people ride the Tiburon commuter
ferries? Where do they live? Do they
hang around Tiburon after work? What
influences their behavior?
Are there commuters who instead come
to Tiburon for work? Where do they
live? Do they spend time in Tiburon
outside their workday?
CONGESTION ON TIBURON
BOULEVARD
Bumper-to-bumper in the morning
between 8:00 and 9:00 and between 2:00
and 4:00 in the afternoon. Who are these
people? Parents taking kids to and from
school? Construction workers? People
who work in Tiburon businesses? Home
workers?Ferry commuters to San
Francisco?
Other than the commuters, what do we
know about the visitors to the Tiburon
Peninsula? Do they come for the day or
stay overnight? Why did they come here?
Are they missing anything that they
expected to find? Are there things that
they should have seen and done but
didn't?
TRANSIENT BICYCLE
TRAFFIC
Other than the many "dressed for
competition" weekend cyclists and the
Blazing Saddles bicycle rental
customers, are there people in Tiburon
who commute by bicycle? Do they work
in town? How many take the ferry? Do
they bring their bicycle to the city?
Do cyclists bring their bicycle with them
on the ferry from San Francisco? What
are their plans once they reach Tiburon?
What would make their stay in Tiburon
more enjoyable?
ANGEL ISLAND VISITORS
Many come with backpacks and walking
sticks, some sleep over on the island,
often there are groups with both adults
and children. What if anything are they
likely to shop for in Tiburon? Where did
they come from? Do they plan to return?
Tuesday, May 17, 2011 Page 2
TIBURON: STILL A RAILROAD TOWN?
THE GEOGRAPHY AND DEMOGRAPHICS
TOPOGRAPHY OF TIBURON
Tiburon has hills; big ones. Those
considering the prospect of enticing
Tiburon residents to become pedestrian-
shoppers should consider the change in
elevation and the difficulty of managing
one's purchases.
THE COST OF LIVING IN
TIBURON AND BELVEDERE
Basic housing costs in the community
reflect the range of financial well-being
of its residents. Rentals start at $1500 per
month (with precious few of those) and
home ownership for many will cost in
excess of ten times that amount.
PROXIMITY OF RESIDENTIAL
AREAS TO SHOPPING
DOWNTOWN
Fortunately, there are attractive
residential areas within an easy walk or
bicycle ride of downtown shopping. Why
then don't we see more pedestrians with
groceries and bicycles with baskets?
SEASONAL WEATHER
PATTERNS
Like it or not, the winter months in
Tiburon do not favor the pedestrian.
Outdoor dining? Most days it's not an
option. Shopping? Not likely either. Even
the prospect of kids riding to school on
their bikes becomes problematic during
the winter months with short days and
uncertain weather.
Tuesday, May 17, 2011
How does the economic profile of the
community get reflected in a concept and
design for the downtown area? Whom
does the shopping area serve? Is the
market mix of goods and services
appropriate for the needs of the
community? What's missing?
TIBURON IS A WATER TOWN
Awesome city views, accessible
beachfront, three yacht clubs, hundreds
of boats, swimming and kayaking events,
yacht racing every Friday night, sunset
cruises on the Angel Island ferry: what's
not to like? Oh, and fresh seafood
dinners at a half a dozen local
restaurants.
Page 3
TI B U RO N : STILL A RAILROAD TOWN?
THE SF-TOPPERS, TOURISTS AND LOCALS HANGING OUT
WHO SHOPS IN TIBURON?
People who live here and need groceries,
small hardware items, healthcare
products and takeout food.
Visitors might shop for "just the right
dress" for an event that they're attending.
Or they might be visiting Angel Island
and need a jacket or warm clothes. Kids
always like a treat and adults a "grown-
up treat" at Sam's or Servino's.
WHO ARE THE PEDESTRIANS
OF TIBURON?
Men and women out for their exercise,
dog walkers, nannies pushing strollers
and perhaps in the downtown area,
tourists looking in the shop windows.
During the commuting hours, locals
headed to work or home at the end of the
day and commuters headed for their cars.
..JUST BECAUSE IT'S A
BICYCLE, DON'T ASSUME IT
IS A GOOD THING.
They look cool, they ride fast, they park
anywhere they can find a spot, maybe
they obey the traffic rules, but do they
leave town without buying a thing?
Perhaps they live here or in Belvedere,
who knows? One thing is likely: they
cycle for sport and exercise and not as an
alternative to using an automobile for
transportation and shopping.
WHAT DOES "SHOP LOCAL"
REALLY MEAN?
On Main Street, Ark Row and Tiburon
Boulevard, commercial spaces are
unoccupied and "for rent" signs reflect
the depth of our economic recession.
Civic organizations urge us to "Shop
Local," presumably to benefit our
community. Who makes the shopping
decision: a family member, a household
employee or perhaps a building
contractor? Why someone choose to
shop in Tiburon? Does `shopping' mean
both goods and services? What is the
incentive for locals to shop in Tiburon?
Are there discounts for local shoppers?
How does the range of goods and
services influence their decision?
LOCAL SERVICE PROVIDERS
Doctors, dentists, lawyers, real estate
agents, health and fitness professionals,
accountants, architects, designers, etc.
Where do these service providers live?
What community do they serve? Do their
clients come to town from elsewhere?
WEDDINGS AND EVENTS
Local hotels have conference facilities,
two yacht clubs in town host weddings
and other events, but are there other local
venues that attract visitors to the
community? Are there services that can
be provided to these visitors? What
incentive is there for them to return?
Tuesday, May 17, 2011 Page 4