HomeMy WebLinkAboutTC Res 2012-11-07 (3)RESOLUTION NO. 43-2012
A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF TIBURON
SUPPORTING ALCOPOP-FREE ZONES
AND ENCOURAGING RETAILERS TO ADOPT VOLUNTARY RESTRICTIONS
ON THE SALES AND MARKETING OF ALCOPOPS
WHEREAS, the Town of Tiburon acknowledges the epidemic of underage drinking kills
more youth than all other drugs combined; and
WHEREAS, alcohol is the number one drug of choice among America's youth; and
WHEREAS, alcopops, for the purposes of this resolution, are defined as youth-oriented
flavored malt beverages (as described under 27 C.F.R. Section 25.55); and
WHEREAS, alcopops are packaged and marketed in a way that encourages underage
youth to drink them and increases the likelihood that underage youth, their families and the
community will suffer from the consequences of underage drinking; and
WHEREAS, alcopops are often fruity, bubbly, high in sugar, brightly colored, brightly
packaged, and with youthful and sexually connotated names, backed up by trendy and social
media-oriented sales campaigns; and
WHEREAS, inexperienced drinkers are particularly sensitive to alcoholic beverages
containing high alcohol contents and may be unaware of the alcohol content due to flavorings
and sweeteners; and
WHEREAS, many of the newer alcopops are supersized, that is they are single servings
of malt beverage in cans containing the equivalent of four to five standard drink sizes (with 23.5
or 24 ounces of liquid and 8% to 12% alcohol), which is enough alcohol to cause dangerous
inebriation and possible poisoning if consumed by underage, youth; and
WHEREAS, alcopops appeal to underage drinkers with about one-third of teenage girls
ages 12 to 18 one one-fifth of teenage boys having tried an alcopops beverage; and
WHEREAS, the low cost of alcopops and supersized single serving malt beverages make
theirs appeal to underage persons; and
WHEREAS, retailers may voluntarily enter into agreements with youth and community
leaders to participate in zones where alcopops are not bought, stocked, sold or marketed; and
WHEREAS, alcopops are a minimal percentage of retailer alcohol sales but a huge
percentage of underage consumption.
Town Council Resolution No. 43-2012 November 7, 2012 Page 1 of 2
NOW, THEREFORE, BE IT RESOLVED that the Town Council of the Town of
Tiburon supports the establishment of an Alcopop-Free Zone in this Town and encourages all
alcohol retailers to voluntarily stop buying, selling, and marketing alcopops for the health of our
youth.
PASSED AND ADOPTED at a regular meeting of the Town Council on November 7,
2012, by the following vote:
AYES: COUNCILMEMBERS: Collins, Fraser, Fredericks, O'Donnell
NOES: COUNCILMEMBERS: None
ABSENT: COUNCILMEMBERS: Doyle
a~
JIM FR-AS E AYUR
TOWN OF TIB RON
ATTEST:
DIANE CRANE IACOPI, TOWN CLERK
Town Council Resolution No. 43-2012 November 7. 2012 Page 2 of 2