HomeMy WebLinkAboutTC Res 2013-07-17 (6)RESOLUTION NO. 32-2013
A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF
TIBURON TO CONTINUE TO LEVY AND COLLECT
ASSESSMENTS ON LODGING ESTABLISHMENTS WITHIN
THE TIBURON TOURISM BUSINESS IMPROVEMENT
DISTRICT TO FUND THE APPROVED DISTRICT PROGRAM
WHEREAS, the Parking and Business Improvement Area Law of 1989, Section 36500 et
seq., authorizes counties to establish parking and business improvement areas for the purpose of
promoting tourism; and
WHEREAS, in 2007, the Town formed the Tiburon Tourism Business Improvement
District (TTBID), whose boundaries are the Town's borders, with the intention of participating in
the County of Marin Board tourism promotion efforts, administered by the Marin County
Visitors Bureau ( "MCVB "); and
WHEREAS, the TTBID levies assessments on the lodging establishments in the Town;
and
WHEREAS, in 2010, at the request of the Town's two lodging establishments, the Lodge
at Tiburon and the Water's Edge Hotel ( "collectively, "Town Hotels "), the Town increased the
TTBID assessments and
WHEREAS, at the request of the Town Hotels, the TTBID Advisory Board developed a
locally- focused program, which the Town Council approved on June 19, 2013 ( "TTBID
Program "); and
WHEREAS, on June 19, 2013, the Town Council adopted Resolution No. 26 -2013
( "Resolution of Intention "), setting a public hearing on July 17, 201' ) to consider any protests and
directing related actions; and
WHEREAS, the Town published notice of the July 17, 2013 public hearing as required
by § 36534 of the Streets and Highways Code and further provided written notice to the Town
Hotels;
WHEREAS, the Town Council conducted the public hearing on the proposed TTBID
Program and assessments on July 17, 2013 pursuant to § 36524 of the Streets and Highways
Code and provided all interested parties an opportunity to be heard; and
WHEREAS, the Town had not received any protests to the proposed TTBID Program and
Assessments by the close of the public hearing and, having considered all public testimony, the
Town Council found that there was no majority protest that would preclude the Council from
approving the TTBID program and assessments as set forth in the Resolution of Intention; and
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WHEREAS, the Council finds that the TTBID Program will provide a direct and specific
benefit to the payors that is not provided to those not charged and that the assessments will be
levied according to benefits accruing to the assess businesses to the maximum extent feasible.
The direct and specific benefit to payors will be increased sales of room nights provided through
programs designed to directly benefit payors.
NOW, THEREFORE, BE IT RESOLVED, that the Town Council of the Town of
Tiburon does hereby resolves, determines, and finds as follows:
Section 1. The recitals set forth herein are true and correct.
Section 2. The TTBID Program is hereby approved without modification. Town
Council hereby declares its intention to continue levying and collecting assessments within the
Tiburon Tourism Business Improvement District ( TTBID), whose boundaries are the Town's
borders;
Section 3. The Town will continue levying and collecting assessments within the
TTBID. The Town will use the TTBID funds to finance and administer marketing programs as
set forth in the TTBID Program and the Resolution of Intention.
Section 4. The assessment will be levied on all lodging establishments, existing and
future, at a rate of 2% of gross room rental revenue. The assessment is proposed to be this
percentage for the following reasons:
a. An assessment based on percentage is most fair to lodging establishments
because it will cost smaller, lower service level and less expensive lodging
businesses less money than it will cost larger, perhaps higher service level and
higher room rate lodging businesses.
b. Benefits received by the assessed lodging businesses are likely to be
proportional to their assessment, depending upon programs implemented.
c. An assessment based on percentage will result in revenues that rise and fall in
reflection of greater and lesser business in an overall up or down tourism
market and world economy.
d. An assessment based on percentage is direct, and easy to understand and
calculate.
Section 5. New hotels within the boundaries will not be exempt from the levy of
assessment pursuant to Section 36531.
Section 6. Except where funds are otherwise available, the lodging business
assessment will be levied annually to pay for all improvements and activities within the TTBID
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specific lodging- related and visitor services. These include, but are not limited to, Web -site
construction and maintenance, including assessed hotels, providing visitor information to
promote mid -week and off - season overnight lodging; management /alliances/board of directors;
research; sales in target markets, general advertising and administration & personnel.
PASSED AND ADOPTED at a regular meeting of the Town Council of the Town of
Tiburon held on July 17, 2013, by the following vote:
AYES:
COUNCILMEMBERS:
NOES:
COUNCILMEMBERS:
ABSENT:
COUNCILMEMBERS:
rj
ATTEST:
DIANE CRANE IACOPI, TOWN CLERK
Doyle, Fraser, Fredericks, Slavitz
None
O'Donnell
Xic-, 0�
ALICE FREDERICKS, VICE MAYOR
TOWN OF TIBURON
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